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MARKETING
Email is still one of the most effective marketing tactics available and thus worth your while to implement.
You'll be surprised how easy it is to set up a system that will allow you to regularly share your thought with your audience.
What you can have:
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Implementation of bulk email provider
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Creating newsletter template(s)
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Setting up automated emailing
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An effective way to leverage your content
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Strategy to grow your subscribers.
Have a read on the added value here.