To be able to plan ahead and reach your customers in an effective way, you'll need to get some grip on what exactly you'll be spending both your time an money on. Use this calculator to do just that.
The free tool includes aspects of your marketing plan like:
How to use it?
The excel file is completely editable but if you just answer the questions in the file you will have your answer for a standard marketing plan within 30 seconds.
However, no company is the same so edit wherever you feel it is needed!
Good luck and for questions, just drop an email at firstname.lastname@example.org