For startups it's usually enough to have simplistic website which look good and have to possibility to add content easily to attract a growing audience.
By making use of visual website builders like Joomla, Wix, and Wordpress a website can be up and running before you know it. And quite affordably, compared to large marketing agencies.
A website will be based on:
Intake with yourself where you can share what exactly you'd like to see in a website
Some examples of website you like
Needs and goal realated to your business.
Input from my side to make it an original piece you can be proud of.
To make sure you are satisfied the first-stage sketch/test version is free. From there we continue.